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近几年,因具有计量准确、杂质少、便于保存等优点,小包装中药饮片近年来被不少零售药店大力引进、推广和销售,消费者的接纳程度也在逐渐提高。对于这一新兴的特殊品类,身处一线的店长、店员以及驻店药师持有何种态度呢?又是如何销售的呢?消费者对此的关注点及购买行为又有何特点呢?为了切实了解这些方面的情况,《中国药店》对全国主要大中城市的药店工作人员进行了问卷调查。
In recent years, because of its metrology accuracy, less impurities, easy to save, etc., small package of Chinese medicine Pieces in recent years by many retail pharmacies vigorously the introduction, promotion and sales, consumer acceptance is also gradually increased. For this emerging special category, shopkeepers in front-line staff and resident pharmacists hold what attitude? And how to sell it? Consumer concerns and buying behavior what are the characteristics? In order to effectively understand these aspects of the situation, “China Pharmacy” conducted a questionnaire survey of pharmacy staff in major cities throughout the country.