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5月22日至5月31日,中央电视台总编室主任苏峰、广告部主任夏洪波和体育中心编辑部主任方钢等一行八人组成的代表团走访了美国亚特兰大可口可乐总部、纽约阳狮集团和ESPN电视台,在08奥运的大背景下,与国际企业客户、跨国广告公司和国外媒体同行深度沟通合作意向,交流学习国外媒体经营运作经验。此次走访作为中央电视台第一次深入国际广告客户总部进行商务洽谈,非常具有象征性意义,标志着中央电视台广告经营工作正在迈向国际化。
From May 22nd to May 31st, a delegation composed of eight members including the head of the CCTV Su Feng, Xia Hongbo, director of the advertising department, and Fang Gang, director of the sports center editorial office, visited the headquarters of the U.S. Atlanta Coca-Cola and the New York Publicis Group and ESPN television station, in the background of 08 Olympic Games, with international corporate clients, multinational advertising companies and foreign media counterparts in-depth communication and cooperation intention to exchange experience in the operation of foreign media operations. This visit as CCTV’s first in-depth international advertisers headquarters for business talks, a very symbolic significance, marking the CCTV advertising business is moving towards internationalization.