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手机行业是一个特殊的行业,在中国市场,除去苹果、三星等国外品牌,国产手机品牌对市场的争夺十分激烈,品类众多,终端手段、传播方式各异,因为存在着市场需求量大,更新换代周期短,对产品功能需求不断细分等行业特性,使得整个行业充满机遇、变数和挑战,需要各手机品牌在战略规划、产品创新、终端推广等方面拿出一套符合自己企业精神
The mobile phone industry is a special industry. In the Chinese market, excluding the overseas brands such as Apple and Samsung, domestic mobile phone brands are fiercely contending for the market. There are many types of products, different terminal devices and different modes of communication because of the large market demand and the update The short replacement period and continuous segmentation of functional requirements of products make the entire industry full of opportunities, variables and challenges. All mobile phone brands are required to come up with a set of strategies in line with their own spirit of enterprise in strategic planning, product innovation and terminal promotion