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经销商的出现,是人类经济发展步入成熟阶段的一个标志,它是社会分工的产物,它在一定程度上为人类经济的发展注入了活力。然而,伴随着科学技术以及人类社会的发展进步,经销商的传统营销张略并未随之发生变化,过于依赖传统的营销战略最终导致经销商中间利润日益缩减。中间商是商品流转的中间环节,若这一环节出现断层,那么势必会对人类的经济社会的发展带来严峻的挑战。本文就从经销商的基础知识入手,并结合对于传统营销模式所存在的弊端进行的分析,提出了传统经销商的营销战略的转型策略。
The emergence of a dealer is a symbol of the mature stage of human economic development. It is a product of social division of labor and it has infused vitality into the development of human economy to a certain extent. However, along with the development of science and technology and human society, the traditional marketing strategy of distributors has not changed. The over-reliance on the traditional marketing strategy eventually leads to the decreasing profit among distributors. Intermediaries are intermediate links in the circulation of commodities. If there is a fault in this link, it will inevitably pose a serious challenge to the economic and social development of mankind. This article starts with the basic knowledge of dealers and analyzes the shortcomings of the traditional marketing model, and puts forward the transformation strategy of the marketing strategy of the traditional distributors.