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娱乐营销就是将娱乐的精神与整合营销的精神和规则结合起来,与客户的情感建立联系,以达到商品销售、建立忠诚顾客的目的。
Entertainment marketing is to combine the spirit of entertainment with the spirit and rules of integrated marketing to establish contact with customers’ emotions so as to achieve the goal of selling goods and establishing loyal customers.