营销也需真心

• 作 者: 刘稚亚
• 出 处: 经济
• 发表日期: 2016年16期
• 关键词: 文化产业研究 行业运作 中国电影 投融资环境 金融平台 企业资本 收益债券 金融资本 票房成绩 电影市场

“中国电影生产主体的多元化,渠道的拓宽和模式的创新大大改善了产业的投融资环境。”北京大学文化产业研究院副院长陈少峰如是说。电影作为文化产业的分支,互联网巨头与金融企业资本大量注入,其原有的行业运作方式发生重大改变。行业内诞生了互联网P2P金融平台、民间电影基金、上市融资、电影版权与预期收益债券化等低风险运作方式。电影、互联网与金融开始利益共生、文化产品与金融资本开始融合,建构出

“The diversification of the main body of film production in China, the broadening of channels and the innovation of models have greatly improved the investment and financing environment for industries. ” Said Chen Shaofeng, associate dean of Peking University’s Cultural Industry Research Institute. Film as a branch of the cultural industry, a massive influx of Internet giants and financial capital, the original way of operation of the industry have undergone major changes. The industry was born a low-risk mode of operation of the Internet P2P financial platform, private film fund, listing and financing, film copyright and expected revenue bond. Film, Internet and finance begin to symbiosis with each other, and cultural products and financial capital begin to merge to construct