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俗话说:女人心,海底针。其实,每个女人身上都藏着数据,读懂了数据,就读懂了女人和“她经济”。近日,BAT三人组中的百度对大数据的营销不断加码,以戛纳为引爆点,由点到面进行了一场全方位的整合传播。6月17日,百度携“中国女人”走上第61届戛纳国际创意节,在法国戛纳会场做了“百度更懂中国女人”主题分享。与此同时,百度还联手《新周刊》杂志推出了《“女人变了”——百度中国女人报告》,报告以数据洞察和人文分析、犀利点评,描绘
As the saying goes: a woman’s heart, undersea needle. In fact, every woman is hidden in the data, read the data, read and understand women and “her economy.” Recently, BAT three groups in the marketing of large data continue to increase the code to Cannes for the detonation point, from point to point conducted a comprehensive integrated communication. On June 17, Baidu took “Chinese Woman” onto the 61st Cannes International Creative Festival and made a presentation on “Baidu understands Chinese women” in Cannes, France. At the same time, Baidu also jointly launched “New Weekly” magazine launched the “” woman changed “- Baidu Chinese Woman Report”, the report with data insight and humanistic analysis, sharp reviews, depicting