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一、电影植入广告的含义电影植入广告,是近年来新兴起的一种广告形式,也是广告和电影的结合体。具体而言,其是指将产品或品牌的符号、标志、功能、理念等,融入到电影中,观众观看影片时,在不知不觉的状态中接受广告信息的传递。主要包含对白植入、情节植入、角色植入等多种形式,既使电影本身得到一定程度上的丰富,也获得良好的广告传播效果,对于两者来说是一个双赢的结果。
First, the implication of film implanted advertising Film implanted advertising, is a new form of advertising in recent years, but also a combination of advertising and film. Specifically, it refers to the product or brand symbols, logos, functions, ideas, etc., into the movie, the audience watching the movie, unknowingly accept the transmission of advertising information. Mainly includes the dialogue implantation, plot implantation, role implants and other forms, even if the movie itself to a certain extent, rich, but also to obtain a good advertising effect, for both is a win-win result.