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户外广告在当前广告传播和品牌推广过程中扮演着越来越重要的作用。从目前户外广告投放类型上可以从一个侧面反映出户外广告传播的广泛性。户外广告传播涵盖了大多数的广告主题,其内容涉及了产品推广、电影宣传、旅游推介、企业文化等不同类型。诚然,户外广告不是解决广告传播的万能良药,但不可否认户外广告以大众化和环境优势正扮演了与潜在受众紧密贴合的伙伴角色。不过,随之而来的问题
Outdoor advertising plays an increasingly important role in the current advertising and branding process. From the current type of outdoor advertising can be reflected from one side of the spread of outdoor advertising. Outdoor advertising covers most of the advertising theme, which covers product promotion, film promotion, tourism promotion, corporate culture and other different types. Admittedly, outdoor advertising is not a panacea for advertising, but it is undeniable that outdoor advertising is playing a role as a partner that closely matches potential audiences with its popularity and environmental advantages. However, the problems that follow