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赞助北京奥运会的战略考虑一般人看来,老字号的品牌形象已扎根在人们心里,赞助奥运值得吗?恒源祥的回答是肯定的,“赞助奥运可以使恒源祥的品牌价值最大化”。此外,这里也暗合这家老字号的品牌经营之道。
Strategic Considerations for Sponsoring the Beijing Olympic Games Most people believe that the old brand image has taken root in the hearts of the people and that it is worth the sponsorship of the Olympics? Hengyuanxiang’s answer is in the affirmative. “Sponsoring the Olympics can maximize Hengyuanxiang’s brand value.” In addition, here also conceal the old name of the brand management.