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电视广告作为一种商业服务的重要宣传手段,在现代社会里扮演着极其重要的角色。随着社会的发展,人们价值观的变化,电视广告媒体语言随之推陈出新,然而要想在纷繁复杂的各种媒体信息里脱颖而出,就必须追求更高的艺术表现手法。多元化的艺术表现形式带来了多元化的美学追求,动漫元素的出现无疑为电视广告注入了一剂新鲜血液。电视动漫广告突破了传统电视广告媒体语言的局限,以直接、夸张、戏剧化的表现形式,循循善诱的宣
As an important propaganda tool of commercial service, TV advertisement plays an extremely important role in modern society. With the development of society and the change of people’s values, the media of TV advertising media will be renewed. However, in order to stand out in the complicated media information, it is necessary to pursue higher artistic expressions. Diversified aesthetics has brought a wide range of aesthetic pursuit, the emergence of anime elements undoubtedly television ads into a fresh blood. TV animation advertisements break through the limitations of the language of the traditional television advertising media, direct, exaggerated, dramatic forms of expression,