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(接上期)脉动模型从以往众多客户在TV媒体的投放规律中,企业一般会根据企业的市场目标、自身的媒体投放预算、产品销售及消费的季节表现、消费者对产品的购买周期、竞争对手的投放策略等来制定,当然,媒体的一些不确定因素(如伊拉克战争、非典报道等突发事件的影响)也会影响企业在媒体的广告投放行程的制定与预算的增减。企业在以往惯用的媒体投放方式可分为以下三种模型:
(Continued) Pulsation Model From the past, many customers in the TV media delivery rules, companies generally based on the company’s market goals, their own media budget, product sales and seasonal performance of consumption, consumer product purchase cycle, competition Etc. However, some uncertainties in the media (such as the impact of such incidents as the Iraq war and the SARS report) will also affect the formulation and budget of enterprises in the advertising of advertisements in the media. Enterprises in the past, the usual media delivery methods can be divided into the following three models: