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郭全中博士在2011年推出《传媒业大变局》一书的基础上,继续研究传媒业在传媒业大变局的时代背景下如何科学地进行转型,系统地分析了传媒业的现状、环境变化、技术变迁、商业模式突变、国内的转型实践,进而提出了观念转型是导向、战略转型是方向、体制转型是保障、机制转型是动力、媒介转型是主体的整体转型框架,在
On the basis of the book “Great Changes in the Media Industry” launched in 2011, Dr. Guo Quanzhong continued to study how to transform the media industry in a scientific manner under the background of the drastic changes in the media industry. He systematically analyzed the status quo of the media industry, changes in the environment, technology The change of business model and the domestic transitional practice, and then put forward that the concept transformation is the orientation, the strategic transformation is the direction, the system transformation is the guarantee, the mechanism transformation is the driving force, and the media transformation is the overall transformation framework of the subject.