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系列化包装是当今包装设计中较为普遍、流行的形式。系列化包装是以一个企业或一个商标、品牌的不同种类的产品用一种共同特征来统一的设计,可用类似的包装造型特点、形体、图案、色调、标识等统一设计,形成统一的视。在西方,系列的包装设计经验非常丰富,它经历了长时间的发展,一个训练有素的平面设计师是经过了多年市场研究的,他能够将颜色巧妙地和产品的营销理念结合。然而,在中国化妆品包装,特别是系列化妆品包装设计略显稚嫩觉形象。走进商场,国外的化妆品,如娇韵诗,倩碧、迪奥等。特别是在一些国际大品牌,每个大商场都有这些品牌的影子。迪奥化妆品的产品涵盖了基础护肤系列、彩妆系列,香水系列、男士护肤系列、男士香水系列、男士化妆品系列,经营范围包括年轻和中年。展出商品的柜台是非常大的,吸引着来来往往的消费者的眼球,影响着消费者的购买。
Series packaging is today’s packaging design is more common, popular form. Serialized packaging is based on a uniform design of a company or a trademark and different types of products of the brand with a common feature. It can be unifiedly designed with similar package design features, shapes, patterns, colors, logos and so on. In the West, the series of packaging design experience is very rich, it has gone through a long period of development, a well-trained graphic designer is after years of market research, he can cleverly color and product marketing concept. However, cosmetic packaging in China, especially the series of cosmetics packaging design slightly childish tender feeling image. Into the mall, foreign cosmetics, such as Clarins, Clinique, Dior and so on. Especially in some international brands, each mall has the shadow of these brands. Dior cosmetics products cover the basic skin care series, make-up series, perfume series, men’s skin care series, men’s fragrance series, men’s cosmetics series, business scope includes young and middle-aged. The display of goods counter is very large, attracting the eyes of consumers coming and going, affecting the consumer’s purchase.