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广告渗透到生活的方方面面。不仅在城镇,在农村也成为广大农民获取信息的主要渠道,并日益改变着农民的消费习惯。广告如何被农民接受自然成为企业需要研究的工作。以电视广告为例对该问题进行详细的分析。一个广告是否能被消费者所接受,首要的一点是广告本身是个好广告。衡量一个广告好坏的关键主要在于三点:其一,要有好创意。创意首先要贴近农民实际,让农民感到熟悉。农民观念相对保守,接受新事物的能力较弱,如果广告创意让农民感到陌生,甚至未曾听说,肯定不被认可。在创作面向农民的广告,不要拐弯太多,不能抽象,不要过多地讲
Ads permeate all aspects of life. Not only in cities and towns, but also in rural areas, it has become the main channel for farmers to obtain information, and has increasingly changed the consumption habits of farmers. How advertisements are accepted by farmers as a work for companies needs research. Take TV advertising as an example to analyze this issue in detail. Whether an advertisement can be accepted by consumers, the first thing is that the advertisement itself is a good advertisement. The key to measuring the quality of an advertisement is mainly three things: First, there must be good ideas. Creativity first needs to be close to the reality of the farmers and farmers should be familiar with them. The peasants’ concept is relatively conservative, and their ability to accept new things is weak. If the advertising ideas make the farmers feel strange, they have not even heard of it, and they will certainly not be recognized. In the creation of advertisements for farmers, don’t make too many turns, don’t abstract, don’t talk too much