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逆向需求是社会生产消费需求和生活消费需求朝社会供给量的反方面发展趋势。它对商品经济的发展有一定积极作用 ,也有较大的消极作用。必须采取下列措施减小其负面影响 :普及社会主义市场经济知识教育 ;提高国家计划调节的钢性度 ;加强政府的价格调控力 ;重视收集和研究市场商品供给总量和需求总量 ,并通过新闻媒体及时准确地向社会发布其研究结果 ;加速远见卓识的企业家队伍建设 ,提高生产经营企业管理者的经济预测能力。
Reverse demand is the development trend of social production and consumption demand toward the social supply side. It has a positive effect on the development of the commodity economy and also has a greater negative effect. The following measures must be taken to reduce its negative impact: to popularize the knowledge education on the socialist market economy; to enhance the rigidity of the national plan adjustment; to strengthen the government's price control power; to attach importance to the collection and study of the total supply and demand of market commodities and to adopt The news media timely and accurately release the results of their research to the public; accelerate the construction of far-sighted entrepreneurial teams and improve the economic forecasting ability of managers of production and operation enterprises.