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2008年华铁传媒联合新生代市场监测机构,在全国范围内对中国铁路列车媒体开展了一次规模宏大的基础调研,最新调研数据显示,日益成长的“在路上”人群是一个拥有高学历、高收入的社会阶层,伴随着受众品质的不断优化,铁路列车媒体正成长为一个趋于主流化的优质媒介,媒体价值获得进一步提升,集中表现为媒体受众指标优化、媒介环境优良及媒体广告效果明显。
In 2008, Huatian Media combined with the new generation of market monitoring agencies to carry out a large-scale basic research on China’s railway train media nationwide. The latest research shows that the growing population of “on the road” is a city with highly educated, High-income social strata, along with the continuous optimization of the quality of the audience, the railway train media is becoming a high-quality media that tends to be mainstreamed. The value of the media has been further enhanced, focusing on the optimization of media audience metrics, excellent media environment and media advertising effectiveness obvious.