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医疗改革大潮,打破了过去医院吃皇粮、等拨款的旧模式。医院之间竞争愈演愈烈,医院要生存,要发展,要效益,就要赢得患者的信任,就要有明确的公关意识。形象的魅力医院树立良好的形象,是吸引病人首要环节。医院形象:概括讲就是全社会对医院在医疗保健服务中综合效应的整体印象,是一种综合评价和心理认同。形象是医院一项宝贵的无形资产,现在人们看病择医,不仅考虑医
The tide of medical reform broke the old model of hospital appropriations such as royal food in the past. The competition among hospitals is becoming increasingly fierce. Hospitals must survive, develop and benefit. It is necessary to win the trust of patients and a clear sense of public relations is required. The image of the charismatic hospital establishes a good image and is the primary link to attract patients. The image of the hospital: In summary, it is the overall impression of the whole society on the comprehensive effect of the hospital in the health care service, and it is a kind of comprehensive evaluation and psychological identification. The image is a valuable intangible asset of the hospital. Now people look for the doctor and not only consider the doctor