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受新媒体的持续冲击,纸质传统媒体广告经营持续下滑,且下降幅度呈扩大趋势。内地7家报业上市公司(见表1)作为报业深化体制改革、转变发展方式的先行者,其“一举一动”备受业界关注。截至8月31日,7家上市公司全部披露了2013年中期报告。通过对7家公司上半年经营业绩的分析,可以窥探中国报业的转型进程及发展方向。报业上市公司业绩分析(一)收入情况1.营业收入。今年上半年,7家报业上市公司营业收入同比下降的有5家,降幅最大的为赛迪传媒,达71.93%;营业收入同比增长的有2家,
Due to the continuous impact of new media, the advertising of paper-based traditional media continued to decline, and the declining rate showed an increasing trend. As one of the forerunners of the newspaper industry in deepening the reform of the system and transforming the mode of development, the newspaper industry of the seven newspapers listed in the Mainland (see Table 1) has drawn much attention from the industry. As of August 31, all seven listed companies disclosed the 2013 interim report. Through the analysis of the operating performance of the seven companies in the first half of the year, we can spy on the transformation process and direction of development of China’s newspaper industry. Performance analysis of listed companies (a) income 1. Operating income. In the first half of this year, revenue of the seven newspapers listed companies dropped by 5% over the same period of the previous year, the largest decrease of which was 71.93%; that of the operating income increased by 2,