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线下厂家和代理商希望通过互联网管理服务,但是又有一个担心,害怕泄露信息。主要是担心泄露最终用户信息。一方面是担心用户受到骚扰,一方面是担心用户流失。这件事要辩证的看。只要掌握好尺度,与第三方平台合作对厂商的利大于弊。如不提前启动互联网化合作,好多用户几年之后的流失率更高,甚至不再是本品牌的用户,随着产品迭代的加速,这种几率或将更高。另外,闲置多年未进行互联网式的用户开发和挖潜,这是资源的浪费。
Offline manufacturers and agents want to manage services through the Internet, but there is a worry, afraid of leakage of information. Mainly worried about disclosure of end-user information. On the one hand, users are worried about harassment, on the one hand, is worried about the loss of users. This matter should be viewed dialectically. As long as you have a good grasp of the scales, the advantages of using third-party platforms for manufacturers are better than disadvantages. If you do not start Internet cooperation in advance, many users a few years later, the loss rate is higher, or even no longer the brand’s users, as product iteration accelerated, or more likely. In addition, idle for many years without Internet-based user development and tapping potential, which is a waste of resources.