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随着互联网的普及,为了跟上时代节奏,基本所有国有的传统媒体都随之衍生出了自己的网站。国内互联网在经过这二十多年的发展,目前可以说是形式多变,百家争鸣。它已不再拘泥于普通的电脑网页浏览和基本的文字图片信息传播。商业网站的触角已经覆盖了包括视频,音频,动画,游戏,印刷品等所有形式。把广播、电视、音像、电影、出版、报纸、杂志、网站等不同媒介形态融合在一起。并通过台式机,笔记本,平板移动设备,手机以及网络游戏机等产品,可以说是渗透到了生活的所有层面。“全媒体”时代已经来临,网络媒体呈现出的发展势头锐不可当。但是传统媒体衍生网站由于宣传要求,专业侧重,经费,技术等多方面因素的制约,十多年来的发展结果却并不十分乐观。如何利用自身的优势在全媒体时代,在互联网世界中开辟出可持续发展的一席之地成为了传统媒体网站需要思考的问题。
With the popularization of the Internet, in order to keep up with the rhythm of the times, all the traditional state-owned media basically have derived their own websites. After more than two decades of development, the domestic Internet can now be said to be in a changing form with a hundred schools of thought contending. It is no longer rigidly adhere to ordinary computer web browsing and basic text image information dissemination. The commercial web site has covered all forms including video, audio, animation, games, print and more. The radio, television, audio-visual, film, publishing, newspapers, magazines, websites and other forms of media together. And through desktops, laptops, tablet mobile devices, mobile phones and online game consoles and other products, can be said to permeate all aspects of life. “All media ” era has come, the development momentum of the online media is undeniable. However, traditional media-derived websites have not been very optimistic about the development results over the past 10 years due to various constraints such as publicity requirements, professionalism, funding and technology. How to make use of its own advantages In the all-media era, opening up a place of sustainable development in the Internet world has become a problem that traditional media websites need to think about.