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一、舆论调控释义“舆论调控”是指对新闻舆论工作的宏观管理,在我国,其概念和基本方法是伴随着社会主义市场经济形成过程中,来源于对经济工作宏观管理的借鉴。①舆论的宏观调控,就是以中央政府为主的各级执政者,为保证舆论健康有序地发展,并对思想、对社会、对政权产生有益的稳定和促进作用,运用直接手段和间接手段相结合的方法,从系统、综合和全局的角度,对一定范围内的舆论的总体运行进行引导和调
First, the regulation and control of public opinion “regulation of public opinion ” refers to the macroscopic management of news media work in our country, its concept and basic methods are accompanied by the socialist market economy in the formation process, from the macro-management of economic work for reference. ① The macro-control of public opinion is the ruling party at all levels, mainly the central government. In order to ensure the sound and orderly development of public opinions and to exert a beneficial effect of stabilizing and promoting the ideology, the society and the political power, direct and indirect means A combination of methods, from a systematic, integrated and global point of view, the overall operation of a certain range of public opinion to guide and transfer