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无娱乐,不营销,越娱乐,越畅销,中国消费者已经很娱乐,但很多品牌却很严肃,大部分品牌不敢娱乐,这种心态实际会导致品牌没有个性,不能带给消费者新鲜感越来越多的营销人员正在面对这样的问题:产品和服务日益同质化,信息和媒体的传播不断被碎片化,消费者开始对于营销信息产生视觉疲劳和思维迟钝。在这样一个信息高速传播的互联网时代,一个品牌到底使用什么样的营销手段,才能够永葆青春?在社交媒体不断发展的时代,当草根消费者可以在互联网上任意发表评论,甚至开始对品牌采取娱乐化手段传播信息的时候,品牌又如何与消费者进
No entertainment, no marketing, more entertainment, more popular, Chinese consumers have been very entertaining, but many brands are very serious, most brands are afraid to entertain, this mentality will actually lead to the brand has no personality, can not give consumers fresh More and more marketers are faced with such problems: products and services are increasingly homogenous, and the dissemination of information and media is constantly fragmented. Consumers begin to have visual fatigue and mental retardation for marketing information. In such an era of high-speed information dissemination of the Internet, what kind of marketing methods does a brand use in order to retain its youth? In the era of continuous development of social media, when grassroots consumers can freely comment on the Internet, and even begin to brand When entertainment is used to disseminate information, how does the brand enter the consumer?