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本刊连载俞松年《记者工作与公共关系学》一组文章后,收到一些读者来信询问公关工作究竟是怎么一回事。本文有助于读者全面了解公关工作。作者1984年毕业于北京大学法律系,进新华通讯社在总经理室从事对外商务工作。1985年7月参与筹备中国环球公关公司的工作。现任中国环球公关公司客户主任、博雅公关公司中国业务代理。本文将收入李晴州主编《中国公关小姐》一书(中国翻译出版公司出版),本刊发表时略有删节。
After publishing a series of articles by Yu Songnian, “Journalists’ Work and Public Relations,” I received some letters from readers asking about how public relations work is all about. This article will help readers understand the public relations work. The author graduated from Peking University Department of law in 1984, into Xinhua News Agency in the General Manager’s Office engaged in foreign business. July 1985 involved in the preparation of China’s global public relations company’s work. Incumbent China Global PR client accountant, Burson-Marsiress China business agent. This article will be included in Li Qingzhou, editor in chief of “China PR” (China Translation Publishing Company), the publication of a slight deletion.