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生活资料的生产厂家和销售商家都要与“真正的” 消费者打交道,因此,对消费者消费心理的分析和研究非常重要。本文作者系湖南商学院教授,文章从心理学角度全面分析了消费者消费过程各环节中的心理状态。特推荐一读。
Living materials manufacturers and sales businesses have to deal with the “real” consumers, therefore, consumer psychology analysis and research is very important. The author of this article is a professor at Hunan Business School. The article comprehensively analyzes the psychological state in all aspects of consumer consumption process from the perspective of psychology. Recommend a read.