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广告学专业本来就是一个强调动手操作的实践类专业。学生在校学习一定的理论知识和实践技能,最后都能胜任一般的广告业职务。但随着应用型专业的建设和服务地方经济人才的培养这个终极目标的实现,就要求我们对学生进行具有地方特色的专业课教学来满足就业的需要。因此在我校广告学专业色彩课教学中如何突出应用型教学就显得极为重要,这也是检验我们如何培养服务地方经济人才的关键点。
Ad learning profession has always been an emphasis on hands-on practice of professional. Students at school to learn a certain amount of theoretical knowledge and practical skills, the final can be competent general advertising job. However, with the realization of the ultimate goal of building an application-oriented specialty and serving local economic talents, we are required to provide students with specialized teaching with local characteristics to meet the needs of employment. Therefore, it is extremely important to highlight the application-oriented teaching in the teaching of professional color courses in our advertising department, which is also the key point to test how we cultivate local economic talents.