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当中间市场陷落,社群经济来临,小众的崛起将成就新的商业梦想。作者认为新的商机可以从小众出发,聚拢粉丝,创造独占的商业成果。封面上的“利基(niche)”两个字似乎在告诉我们。哈佛大学教授詹姆斯·哈金的《小众行为学》又是一本宣传利基市场理论的书。这个诞生了快40年的经济学概念,已经被无数次地验证和实现,现在还有继续讨论它的必要吗?哈金给出的答案当然是肯定的。在以往的定义和理解中,利基市场是被看作与大众市场相平行的存在,只不过是被人们忽视了而已。即使是在长尾理论出
When the middle market falls and the social economy comes, the rise of a minority will lead to a new business dream. The author believes that new business opportunities can start from the niche, gather fans, and create exclusive business results. The “niche” word on the cover seems to be telling us. Harvard University professor James Harkin’s “Minority Behavior” is another book promoting niche market theory. The concept of economics, which was born almost 40 years ago, has been verified and implemented countless times. Is it still necessary to continue discussing it? The answer given by Harkin certainly is. In the past, the definition and understanding of the niche market is seen as parallel with the mass market exists, it is only ignored by people. Even in long tail theory out