论文部分内容阅读
在现代社会中,连锁经营企业受环境的影响越来越大,连锁经营企业要在不断变化的环境中谋求生存和发展,就必须对其所处的营销环境进行分析,进而调整连锁店的营销战略和策略,适应外部环境的变化。
In modern society, chain stores are more and more affected by the environment. When the chain stores are to survive and develop in a constantly changing environment, they must analyze their marketing environment and adjust their marketing strategy And strategies to adapt to changes in the external environment.