论文部分内容阅读
央视的《谁是球王》以独特的民间推广模式,取得了良好的收视效果。该节目具有接地气、贴民心,制作模式新颖,能有效反映体育问题等特点。并因其互动性突出、感染力强、内容优质正面,形成了很大的影响力,增强了观众的运动积极性,推动了体育精神的培育和传播,对其他体育节目的民间推广有着很好的借鉴意义。
CCTV’s “Who is the King of the ball” to a unique mode of civilized promotion, and achieved good ratings. The program has a grounding gas, affixed to people, making new models, can effectively reflect the characteristics of sports issues. And because of its outstanding interaction, strong contagious, positive and good quality content, the formation of a great influence, enhance the audience’s enthusiasm for the campaign to promote the cultivation and dissemination of sportsmanship, folk sports promotion is very good Reference meaning.