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为真实了解冀北电力有限公司品牌形象,记者在张家口市区以问卷调查形式访问了100人。居民对供电服务特别满意的占到86.5%、基本满意的达到13.3%;与其他公用事业相比,认为供电服务质量比其它好很多的占到80.4%,好一点的占17.9%。通过问卷分析,可以看出冀北电力公司品牌形象较好,在品牌的知名度、美誉度、忠诚度方面做得卓有成效,得到居民高度认可。
To truly understand the brand image of Hebei Electric Power Co., Ltd., the reporter interviewed 100 people in the form of a questionnaire survey in downtown Zhangjiakou. Residents are particularly satisfied with power supply services accounted for 86.5%, basically satisfied with the 13.3%; compared with other utilities, that the power supply service quality is much better than others accounted for 80.4%, a little better accounted for 17.9%. Through the questionnaire analysis, we can see that Hebei Electric Power Company has a good brand image and has done a great job in brand awareness, reputation and loyalty, which is highly recognized by residents.