论文部分内容阅读
精选理由酒文化是中国重要的文化,国酒茅台更是中国酒文化的精髓。如何将中国历史悠久的酒文化与现代的生活结合,如何将茅台企业本身的精神与中国酒文化结合,与现代的生活方式结合,这是本案的看点。
Selected reasons Wine culture is an important culture in China, the national wine Maotai is the essence of Chinese wine culture. How to combine the long history of Chinese wine culture with modern life and how to combine the spirit of Maotai enterprise with Chinese wine culture with the modern way of life is the point of this case.