论文部分内容阅读
长城汽车掌门人魏建军很低调,但2016年广州车展期间,他却频繁出现在媒体面前。他推出了以自己的姓来命名的汽车品牌:WEY。这个项目已经酝酿了四年,瞄准豪华SUV。在此之前,长城汽车的哈弗H6已经在中国SUV市场奠定了王者地位,他能再次成功吗?CE:长城为推出WEY这个豪华品牌,做了哪些准备?魏建军:储备主要包括研发、生产、营销三块。研发方面,以人才投入为例,长城总部虽然在保定,但已经有一个国际化全球化的人才队伍,除了总部,还有北美日本欧洲的研发中心都已经建立起来。
Wei Jianjun, head of the Great Wall car is very low profile, but during the 2016 Guangzhou Auto Show, he frequently appeared in the media. He introduced the car brand named after his own surname: WEY. This project has been brewing for four years, targeting luxury SUVs. Prior to this, Great Wall Motor’s Hover H6 has laid the king status in the Chinese SUV market, he can succeed again? CE: Great Wall to launch WEY this luxury brand, made preparations? Wei Jianjun: reserves mainly include research and development, production, marketing Three pieces. In terms of R & D, taking talent input as an example, although the Great Wall headquarters is in Baoding, there is already an internationalized global workforce. In addition to the headquarters, R & D centers in North America, Japan and Europe have all been established.