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从单纯的广播电视走向立体的增值服务,这是数字电视可以承载、也被期许很久的重要使命。但是,囿于体制、技术和资本等众多因素,能够在中国的数字电视土壤中实现增值、带来多赢的实践依然鲜见。如何开展多赢的增值业务?机卡分离或许是一种思路,这里提到的机卡分离,已经超越了最初的设计理念,本文作者引入了DTV2.0概念,提出了DTV“1.0+2.0”产业模型,对数字电视体系进行新的细分和组合。编者希望,就像互联网上的Web2.0一样,DTV2.0也能带来令人惊喜的创新和活力。同时也期待您的精彩观点,邮件请发bao_ran@ccw.com.cn。
From purely radio and television to three-dimensional value-added services, which is digital TV can carry, but also long-awaited important mission. However, many factors such as system, technology and capital can add value to the digital TV soil in China and win-win practices are still rare. How to carry out win-win value-added services? Machine card separation may be a way of thinking, here mentioned card separation, has gone beyond the original design concept, the author introduced the concept of DTV2.0, put forward the DTV “1.0 +2.0” Industry model, the new digital TV system segments and combinations. Editor’s hope, just as Web 2.0 on the Internet, DTV 2.0 also brings surprising innovation and vitality. Also looking forward to your wonderful views, please email bao_ran@ccw.com.cn.