基于互联网技术下的会展经济发展

• 作 者: 庞雨欣
• 机 构: 湖南师范大学附属中学,
• 出 处: 环球市场信息导报
• 发表日期: 2017年43期

会展经济自产生起,就对社会经济发展起到了不容忽视的作用。随着全球经济化的趋势不断加强,会展经济也受到了越来越多的部门关注。在互联网经济不断发展的背景之下,会展经济在企业市场营销以及增强企业竞争力方面也体现出强大的优势。本文主要介绍了基于互联网技术下的会展经济发展优势,并结合传统会展与互联网会展的联系,进一步提出了基于互联网技术背景下的会展经济发展趋势。

Since its establishment, convention and exhibition economy has played an important role in social and economic development. As the trend of global economy continues to strengthen, the convention and exhibition economy has also attracted more and more departments. In the context of the continuous development of the Internet economy, convention and exhibition economy also shows strong advantages in enterprise marketing and enhancing the competitiveness of enterprises. This article mainly introduces the advantages of convention and exhibition economy based on Internet technology. Combining the connection between traditional exhibition and Internet exhibition, this paper further proposes the development trend of conference and exhibition economy based on Internet technology.