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常州工程职业技术学院经管系市场营销专业在专业试点改革期间将团队管理结合本专业实际提出了一门新的课程——营销团队管理课程。本文通过阐述该课程能够实施的硬件基础和软件基础,来论证营销团队管理课程在该系市场营销专业设置的必要性和可行性。
Changzhou Vocational and Technical College of Economics and Management Department of Marketing Professional during the pilot reform will be combined with the actual team management put forward a new course - marketing team management courses. This essay demonstrates the necessity and feasibility of marketeering course of marketing team management in this department by elaborating the hardware foundation and software foundation that the course can implement.