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在网络时代、自媒体时代,自媒体的反应快速及裂变式传播,对主流媒体的反应速度和传播方式提出了严峻挑战。与此同时,自媒体反应的随机性、非理性又对正面、理性舆论场的造成一定的负面影响,有时会对社会的稳定、和谐带来不良影响。主流媒体如何发挥自身优势,创新理念、丰富手段,理性、客观又有效地传播信息和回应舆论,就成为一个十分重要的问题。本文以成都“11.26音爆事件”为例,通过对自媒体和主流媒体反应的比较,提出如何加强主流媒体传播的一些思考,以期对传媒实践能有所启发。
In the Internet age, since the media age, the rapid and fissile communication from the media has posed a severe challenge to the speed and mode of transmission of the mainstream media. At the same time, the randomness and irrationality of the media response have some negative effects on the positive and rational media fields and sometimes negatively affect social stability and harmony. How the mainstream media exert its advantages, innovate its ideas, enrich its means, disseminate information rationally, objectively and effectively and respond to public opinion has become a very important issue. Taking Chengdu “11.26 sonic boom event” as an example, this article puts forward some suggestions on how to strengthen the communication of the mainstream media by comparing the responses from the media and the mainstream media with a view to enlightening the media practice.