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一棵小树→一棵大树→几棵大树→一片树林→一片森林。这是一个企业向上成长的阶梯。业界惯用企业规模(营业额)和品牌知名度(影响力)描述企业的状况,我认为还应该加上企业的安全性。媒体经常报道世界级的企业倒闭、破产的新闻,可见有规模和有影响力的企业并不一定是安全的,没有安全性的规模和影响力又有何用?企业的规模是可以量化的,比如“世界500强”。企业的品牌影响力也可以排序,比如“TOP100”。从财务角度讲,企业的安全性似乎是可以量化的,但从市场角度看,量化的难度很大。上述成长的阶梯,就是从企业安全的角度描述的成长的规律。康师傅是有大单品的,这使得康师傅在方便面行业遥遥领先于其他品牌。没有大单品的企业很难做大,这是统一方便
A small tree → a tree → several trees → a forest → a forest. This is a business up the ladder. Industry size of the business (turnover) and brand awareness (influence) to describe the status of the business, I think it should also be added to corporate security. The media often reports world-class corporate failures and bankruptcy news. It can be seen that large-scale and influential enterprises are not necessarily secure. What is the use of non-security scale and influence? The scale of an enterprise can be quantified, For example “the world’s top 500 ”. Corporate brand influence can also be sorted, such as “TOP100 ”. From a financial point of view, the security of the enterprise seems to be quantifiable, but from the market point of view, it is very difficult to quantify. The ladder of growth is the law of growth described from the perspective of enterprise security. Master Kong is a large single product, which makes Master Kong far ahead of other brands in the instant noodle industry. Enterprises without large single product is difficult to enlarge, which is unified and convenient