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对我国传统节庆旅游现状中存在的缺乏群众基础,文化底蕴挖掘不够和缺乏品牌化建设进行了分析,并对传统旅游深度开发提出了要积极引导公众参与,需深度发掘文化内涵和加强品牌化建设的对策。
This paper analyzes the lack of mass foundation, inadequate excavation of cultural heritage and lack of brand building in the traditional festival tourism in our country. It also proposes that we should actively guide public participation in the traditional tourism development. It is necessary to explore cultural connotations and strengthen brand building Countermeasures.