论文部分内容阅读
2007年12月18日,央视国际央视网与国际奥委会签约成为2008北京奥运会官方互联网和移动平台转播机构。授权转播的内容包括北京2008年奥运会3800小时的赛事,奥运会开幕前由国际奥组委、北京奥组委组织的各类测试赛,奥运会开闭幕式相关的文化活动以及所有的视音频内容。这是国际奥委会首次将电视版权和新媒体版权分开销售,央视国际成为奥运历史上第一个获得该权益的机构。这是新媒体自身蓬勃发展赢得的机遇,也是新媒体对于奥运传播最大化有着义不容辞、不可推卸的责任。在第四届中国传媒科技高峰论坛大会上,央视国际网络有限公司副总经理王秀云发表了题为《奥运史上的第一次新媒体的机遇、责任和荣誉》的精彩演讲。演讲中,王秀云分析了互联网在我国发展的现状和趋势,详细介绍了央视国际作为2008年北京奥运会官方互联网和移动平台转播机构所采取的奥运转播战略方针以及在历史机遇面前,央视国际是如何实现“随时随地看奥运”的一种历史期待。
December 18, 2007, CCTV International CCTV signed with the International Olympic Committee to become the 2008 Beijing Olympic Games official Internet and mobile platform broadcast agencies. The authorized broadcast includes 3800 hours of Beijing 2008 Olympic Games, various types of test matches organized by the International Olympic Organizing Committee and the Beijing Organizing Committee for the Games before the Olympic Games, cultural activities related to the opening and closing ceremonies of the Olympic Games, and all audiovisual contents. This is the first time that the International Olympic Committee has sold television rights and new media rights separately. CCTV International became the first institution in the history of the Olympic Games to obtain the rights and interests. This is an opportunity won by the new media itself for its vigorous development. It is also an unshirkable and unshirkable responsibility of the new media to maximize the dissemination of the Olympic Games. At the 4th China Media Technology Summit, Wang Xiuyun, deputy general manager of CCTV International Network Co., delivered a wonderful speech titled “Opportunities, Responsibilities and Honor of the First New Media in Olympic History”. In his speech, Wang Xiuyun analyzed the status quo and trends of the development of the Internet in our country, and introduced in detail the strategic direction of CCTV International as the relay program of the Olympic Games broadcast by the official Internet and mobile platform broadcasters of the 2008 Beijing Olympic Games and how CCTV International implemented before the historic opportunity “Anytime, anywhere to see the Olympic Games,” a historical expectation.