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形象力,是通过对优秀企业形象刻意建树和传播所形成的一种对企业内外公众的凝聚力、吸引力、感召力、诉求力和竞争力。企业形象,是企业内外公众对一个企业的整体评价和判断,整套要求和标准。或者说,企业形象是企业员工和社会公众按照一定的标准和要求,对某个企业经过主观努力所形成并表现出来的形象特征所形成的整体看法和最终印象并据此转化成的基本信念和综合评价。形象建树和形象传播两个过程构成企业形象塑造的过程。企业形
The image force is a kind of cohesion, attraction, charisma, appeal and competitiveness that are formed both inside and outside the enterprise through the purposeful creation and dissemination of the excellent corporate image. Corporate image, is the overall evaluation and judgment of the whole public inside and outside an enterprise, the whole set of requirements and standards. In other words, the corporate image is the overall belief and the final impression that enterprise employees and the public form in accordance with certain standards and requirements, the overall image and the final impression formed and displayed by a certain enterprise through subjective efforts and the basic belief Overview. The two processes of image creation and image transmission constitute the process of shaping corporate image. Business-shaped