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早在上世纪90年代末,成都地区就已成为中国乡村旅游业最早的发源地之一,然而随着市场经济的不断发展,市场对乡村旅游业的需求和定位也不断发生着新的变化。近年来,乡村旅游市场发展迅猛,涌现出大批乡村旅游接待点。但由于专业经营管理和市场理念不成熟,乡村旅游市场在产品开发、服务质量、经营管理等方面存在诸多问题。本文主要从成都乡村旅游产品开发角度着手,以文化提升、整合提升、体验提升和服务提升策略进行乡村旅游产品提质升级,保障乡村旅游市场的健康发展。
As early as the late 90s of last century, Chengdu has become one of the earliest birthplaces of rural tourism in China. However, with the continuous development of market economy, the demand and orientation of rural tourism in the market are constantly undergoing new changes. In recent years, the rapid development of rural tourism market, emerged in a large number of rural tourism reception points. However, due to immature professional management and market concept, the rural tourism market has many problems in product development, service quality, operation and management. This article mainly from the tourism product development point of view of rural tourism in Chengdu, with cultural upgrading, integration and upgrading, experience upgrading and service upgrading strategies to upgrade rural tourism products to ensure the healthy development of rural tourism market.