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敬告读者从2002年9月号始,“贤聊广告”与大家见面。专栏以传道、受业、解惑为己任,激励、帮助广告圈的后生小子。讲师为闯荡江湖多年,采各名家之长,终自立门派的林展贤(BenLam)。各位读者,这篇文章不是说看完了就能即时开窍,立地成佛,得道成仙,但可能会带给你一种启示和方向,就像在沙漠里的小路牌,指引你走出绝望沙漠,奔向海阔天空,广告武林里的高手们都会懂得分辨他们下面的弟子谁开窍了,谁还没有开窍,因为这些高手都经过开窍的阶段,才成为一代大侠.还没有开窍的广告弟子们,每天只是使用一些基本招式和花拳秀腿,内里虚而无力,有形无实,没有内功又怎能以一挡百,名震江湖!不过,这也是一个必经阶段,初入门的创意门生先要学会如何运用十八种兵器,熟读五大拳谱,勤练三十八路剑法,(一般经过三年以上的广告经验)才有资格到达少林木人巷,开窍就如打过木人巷,这是广告创意人成长的瓶颈阶段,能过这一关,你就可以满师下山,招招迅猛,笑傲江湖,过不了这
I would like to remind readers from the beginning of September 2002, “Yin chat advertising ” to meet with you. Column to evangelism, business, misunderstanding responsibility, motivate and help the advertising circle of lateborn kid. Lecturer for many years to go to all corners of the country, mining all the masters of the long, self-proclaimed Lin Chin-hyun (BenLam). Readers, this article is not to say you can read the immediate resuscitation, deeds, immortal, but may give you a revelation and direction, as in the desert of small signs to guide you out of the desert of despair, toward a brighter future, where advertising martial arts master who will be able to distinguish them below disciples who hang of it, who did not enlighten, because these experts have been resuscitation of the stage, only to become a generation of heroes. no resuscitation advertising disciples, every day just some basic moves and Huaquanxiutui, inside virtual and weakness, no real visible, how can we not have the internal strength to block a hundred, reputed rivers and lakes! However, this is a necessary stage, the early entry of creativity must first disciples Learn how to use eighteen kinds of weapons, familiar with the five boxing, diligence thirty-eight sword, (usually after more than three years of advertising experience) are eligible to reach Shaolin Wooden Lane, , This is the bottleneck of the growth of creative people, can pass this level, you can be full of teachers down the mountain, strokes move rapidly, Swordsman, can not pass this