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传统媒体必须融入新媒体,这在业内已经形成共识。中宣部部长刘奇葆近日指出,推动媒体融合发展是一项紧迫的战略任务,是党中央作出的重大战略部署,他特别强调:“传统媒体已经到了一个革新图存的重要关口”。那么,传统媒体到底如何融入新媒体呢?以频道制为主体框架的广播电视又如何融入新媒体呢?近年来,山东广播电视台经济广播积极探索,借助微博、微信、QQ群、手机
Traditional media must be integrated into new media, which has formed a consensus in the industry. Recently, Central Propaganda Department Minister Liu Qibao pointed out that pushing forward the media integration and development is an urgent strategic task and a major strategic deployment made by the CPC Central Committee. He particularly stressed: “Traditional media has reached an important juncture in reform and innovation.” In recent years, Shandong Radio and Television Economic Broadcast actively explore, with Weibo, WeChat, QQ group, mobile phones, and so on.