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营销观念从改革开放初期引进我国以来,已经有30多年的历史,这在30多年里,营销观念已经逐渐的渗透到我国的各行各业中,其基本理念在我国也得到了扩展,更加适应我国现代社会的发展。但是从我国企业应用营销观念的整体效果上看,其价值并没有体现出来,还存在着一定的问题。本文主要通过对营销观念在我国发展的各个历程,来具体的阐释其在中国的扩展与应用,进而探讨了我国企业应用营销观念应该遵循的原则,仅此提供借鉴。
Since the concept of marketing was introduced into our country from the initial stage of reform and opening up, it has been more than 30 years old. In more than 30 years, the concept of marketing has gradually penetrated into all walks of life in our country. Its basic concept has also been expanded in our country and more adapted to our country The development of modern society. However, judging from the overall effect of the concept of enterprise application marketing in China, its value is not reflected, and there are still some problems. This article mainly elaborates the expansion and application of marketing concept in China through its own development process, and then explores the principles that Chinese enterprises should follow in applying marketing concept, and only provides reference for it.