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“35年前,约翰迪尔在研究整个全球市场的时候就认定了中国市场的重要地位,这也让约翰迪尔在中国农机市场中走在了前列。”约翰迪尔中国区总裁卢克·盖斯塔特在接受采访的时候说,“如今,越来越多的投资和资本进入中国市场,这一现象再一次印证了约翰迪尔坚信中国是未来非常重要的市场,有着光明的发展前景的决断是正确的。”的确,约翰迪尔这一路走来,不仅在本土化产品、现代化工厂、人才和渠道等各个方面取得了令人羡慕的成绩,更让约翰迪尔的品牌深入到了人心。2010年,约翰迪尔中国取得了创纪录的销售表现,体现在两个方面,一个是创纪录的销售量,一个是创纪录的销售额。其在约翰迪尔全球业务中的增长是最快的,这无疑给整个约翰迪尔中国带来了鼓舞。接下来,在新产品发布会上,一向稳健的约翰迪尔一口气推出了多个新产品,有全新概念,有旧款升级,欲携2010年的强势,再创佳绩。
“35 years ago, John Deere identified the importance of the Chinese market when it looked at the entire global market, which led John Deere to take the lead in China’s agricultural machinery market.” “John Deere, president of China Lu In an interview, 克盖盖塔特 said, ”Today, more and more investment and capital into the Chinese market, a phenomenon once again confirms John Deere believes that China is a very important future market, with a bright Is right. “” Indeed, John Deere’s journey has not only achieved enviable results in the areas of localization, modern factories, talent and channels, but also made John Deere’s Brand into the hearts of people. In 2010, John Deere China achieved a record sales performance, reflected in two aspects, one is the record sales, one is the record sales. Its growth in John Deere’s global business is the fastest, undoubtedly inspired the entire John Deere China. Next, the new product launch, the steady John Deere breath at the launch of a number of new products, a new concept, the old upgrade, want to bring the 2010 strong, another success.