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户外广告业近几年连续以两位数字高速增长,其营业额早在两年前就已超过百亿元。现已跃居为大众媒体的第三位。户外广告的发展常常伴随着城市的建设而兴盛,是城市活力的象征符号。随着城市建设的不断加快,城市街道、城市与城市间的高速公路的建设也加快了速度。户外广告传媒公司作为发展迅猛的大众媒体的代表,以它独特的管理机制和极具竞争力的态势迅速占领并不断扩张着这一新兴市场。本刊开辟“户外广告地理”栏目,主旨是以地区形式通过连续报道中国户外传媒企业,以高速公路这一国家经济大动脉为主线条,帮助读者尤其广告主对高速公路(包含机场高速路)上的媒体增加认知。本期首先介绍以江、浙、沪为代表的长三角区域的高速公路媒体的简要状况。因该
Outdoor advertising industry in recent years with two consecutive high-speed digital growth, its turnover as early as two years ago, has more than 10 billion yuan. Now ranks third in the mass media. The development of outdoor advertising is often accompanied by the city’s construction and prosperity, is a symbol of the vitality of the city. With the continuous acceleration of urban construction, the construction of expressways between urban streets and cities and cities has also accelerated. Outdoor advertising media company as a rapidly growing mass media representatives, with its unique management mechanism and a very competitive position quickly occupied and constantly expanding this emerging market. This publication opens the column of “Outdoor Advertising Geography”. The main purpose of this publication is to continuously report on China’s outdoor media enterprises in a regional format by using expressways, the national economic artery as the main line, helping readers, especially advertisers, to express their opinions on expressways including the Airport Expressway The media increase awareness. This issue first introduces the brief status of expressway media in the Yangtze River Delta region represented by Jiangsu, Zhejiang and Shanghai. Because of that