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随着专家学者对晋商文化研究的深入和普及,“晋商”引起了全社会的关注,山西的晋商大院等旅游资源也成为国内外游客感兴趣的旅游目的地。《晋商文化》是为适应山西省晋商文化旅游热潮而开设的一门应用性课程。本文以山西省著名的晋商旅游景区景点为载体,围绕导游岗位能力的培养,突出实践教学理念,从教学内容的选取、组织和考核评价方式等方面,研究该课程的教学内容的建设,把晋商诚实守信的精神贯穿于学生的人文素养教育中,提高学生的导游讲解职业技能。
With the deepening and popularization of Shanxi merchants’ culture by experts and scholars, “Shanxi Merchants ” has aroused the concern of the whole society. Shanxi’s Shanxi Merchants Courtyard and other tourist resources have also become tourist destinations of interest both at home and abroad. “Shanxi Merchants Culture” is an applied curriculum that is adapted to the Shanxi merchants’ cultural tourism craze in Shanxi Province. Based on the Shanxi Shanxi famous tourist attractions attractions as a carrier, focusing on the training of tour guide positions, highlighting the practice of teaching philosophy, from the teaching content selection, organization and assessment methods, etc., to study the construction of teaching content, Shanxi traders honest and trustworthy spirit throughout the humanities education of students to improve the students’ guides to explain vocational skills.