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黄酒源于中国,是世界三大古酒之一。绍兴又是黄酒的故乡,绍兴黄酒是中国黄酒的代表。绍兴黄酒和绍兴的历史一样醇厚,保护绍兴黄酒就是保护绍兴文化。像所有名牌产品一样,绍兴黄酒也逃脱不了被假冒侵权的命运。这些假冒行为严重地侵犯了绍兴黄酒的合法权益,给绍兴黄酒业造成了巨大的经济损失,不但侵占了绍兴黄酒的有形市场,更损害了黄酒在消费者心目中的声誉和形象。
Yellow wine from China, is one of the world’s three major ancient wines. Shaoxing is the hometown of rice wine, rice wine in Shaoxing is the representative of China. Shaoxing Shaoxing rice wine and mellow history, protection of Shaoxing rice wine is to protect the culture of Shaoxing. Like all brand-name products, Shaoxing rice wine can not escape the fate of being infringed. These counterfeits seriously violated the legitimate rights and interests of Shaoxing rice wine and caused huge economic losses to Shaoxing rice wine industry. It not only invaded the visible market of Shaoxing rice wine, but also damaged the reputation and image of rice wine in consumers’ minds.