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随着我国国民经济水平的增长,人均消费力提高,民族企业品牌的发展方向更加清晰。企业品牌的延伸在拉动我国社会主义经济发展的同时,也在另一层面上实现了对品牌资产的转移,以一种全新的形象延续了产品的发展寿命,因而成为了我国大多数民族企业的现实选择。本文针对我国民族企业品牌发展的价值、意义及常见问题进行探究,供行业工作者借鉴参考。
With the growth of the national economy in our country, the per capita spending power has increased, and the direction for the development of the brand of national enterprises has become clearer. While the extension of corporate brand has stimulated the economic development of our country’s socialist economy, it has at another level realized the transfer of brand equity and has extended the product’s developmental life span with a brand-new image, thus becoming the most important national enterprise in our country. Realistic choice. This article explores the value, significance and common problems of national brand development in our country for the reference of industrial workers.