论文部分内容阅读
近一两年,“名牌热”正在席卷中国大地。消费者青睐名牌产品,企业争创名牌地位,政府制定名牌战略。中国的名牌事业受到了空前的关注和重视,以至党和国家领导人也就名牌问题发表了一系列的文章和讲话。围绕名牌,各个地方、各个部门、各个层次在进行着各种工作。 那么,如何正确认识、对待、引导经济生活中的这个新热点,是一个迫切需要解决的问题。本刊记者为此与被称为“中国名牌第一人”的中国名牌战略推广委员会副主任艾丰进行一次探讨和对话。
In the past year or two, “brand hot” is sweeping the land of China. Consumers favor brand-name products, enterprises striving for brand-name status, the government formulate brand-name strategy. China's brand-name business has received unprecedented attention and attention, and the leaders of the party and state have also published a series of articles and speeches on brand-name issues. Around the brand name, all localities, all departments, all levels are carrying out a variety of work. So, how to correctly understand, treat and guide this new hot spot in economic life is an urgent problem to be solved. This reporter for this reason and known as “China's first brand names” China Brand Strategy Promotion Committee, deputy director of Ai Feng conducted a discussion and dialogue.